search
Search:

Rinascente, 4th Floor

The iconic Italian department store asked Studiopepe to rethink the floor dedicated to contemporary womenswear and shoes. Studiopepe, drawing inspiration from the Milanese workplaces of the 1970s, concieved a functional and rigorous ambiance artfully expressed through a contemporary lens.

The use of graphic elements and pop tones, reminiscent of the Albini and Helg-designed Milanese Underground and the office aesthetics of the 1970s, introduces a fresh, gender-neutral perspective to retail design. In this context, color functions as an architectural instrument. An intense emerald green, paired with a translucent acid yellow and with hints of coral, alongside aluminum and Silipol details – originally employed in the Milanese Underground – creates an unconventional yet visually captivating palette of colors and materials.

Project Details
Project
4th Floor
Client
Rinascente
Photo
Silvia Rivoltella
Location
Milano
Year
2020
Recommended Projects

Studiopepe

Viale Abruzzi 20
20131 Milano
(+39) 02 36505993

Subscribe to our Newsletter

Arianna Lelli Mami & Chiara Di Pinto — Copyright © 2006-2024 Studiopepe. All rights reserved.