Studiopepe, an architecture and design studio founded in 2006 in Milan, specializes in luxury retail, hospitality, residential spaces, and product design. Renowned for its sophisticated and eclectic design philosophy, the Studio adopts a visionary and multidisciplinary approach in all of its projects.
These include grand-scale creations in the fields of retail and hospitality, the design of showrooms, boutiques, and fair booths, the study of interiors for private homes, and last but not least, product design. Copious allusions and startling associations characterize the Studio’s signature style, which honors each client’s individuality while lending uniqueness to projects. Marked by an emotional and aesthetic impact that rests on an ideal balance between formal rigor and poetic vision, the Studio’s endeavors pursue an unrelenting quest for contamination – a veritable cross-pollination – between contemporary languages and codes. In the Studio’s work, the unexpected is a constant: the material interplay becomes daring, fields of color express the essence of space, and details transcend the realm of pure ornamentation to weave delicate narrative threads. Since 2018, the Studio has been featured in AD100 among the 100 Relevant Designers of the year.
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Established by Arianna Lelli Mami and Chiara Di Pinto, Studiopepe made its debut in the world of Product and Interior Design, as well as Creative Consultancy, in 2006, experimenting with new forms of aesthetic and design language.
In 2007, with a cover story for T Magazine, the Studio consolidated its standing as a global benchmark – a point of reference – in the field of creative direction for photo shoots intended for editorial publications, catalogs, and advertising campaigns. This development led to the establishment of the Creative & Image Consultancy division, a design area dedicated to Brand Design, Window Design, and Interior Design for showrooms and events in collaboration with selected global brands.
In 2010, alongside Product Design, Studiopepe initiated its Design Division, which focuses on research, special projects, and collaborations with international galleries. In the same year, the Studio began working on Retail Design for the Max Mara Group, with further international collaborations ensuing.
In 2015, the Studio exhibited its first research project, Ossimori, at the Fragile Gallery in Milan. A portion of the collection was later presented at the Chamber Gallery in New York City as part of the Human-Nature exhibition and at the Triennale di Milano within the W: Women in Italian Design exhibition.
In 2016, Studiopepe’s work was featured in the book The Chamber of Curiosity published by Gestalten, which selects and compiles the best examples of Interior Design on the international stage.
In 2017, during Milan Design Week, Studiopepe unveiled its first Manifesto Project: THE VISIT, the restoration of an apartment in the heart of Brera where the interiors were completely reimagined as an exploration of the concept of hospitality.
In 2018, once again in conjunction with Milan Design Week, Studiopepe opened the doors to CLUB UNSEEN, their second Manifesto Project: a secret lounge with live music and an iconic performative bar that went on to win the Frame Design Awards in the Best Bar category in 2019.
In 2019, the Okko group commissioned Studiopepe to design their new hotel within the Gare de l’Est in Paris. During the same year, the Studio presented its third Manifesto Project, titled Les Arcanistes, a two-story industrial space envisioned as an exploration of the importance of matter viewed as the starting point of the creative process across diverse mediums.
In 2020, with DE_SIDERIO, Studiopepe transformed the Salone del Mobile event (which was suspended that year) into an opportunity to explore the connection between design narrative and digital communication, using the language of video art. The short film was later selected for inclusion in the 2021 edition of the Design Film Festival.
In 2021, the Studio initiated an ongoing collaboration with Galerie Philia in Paris. In 2022, Studiopepe had an artist residency at Numeroventi in Florence, a dialogue that began with participation in the Out of the Blue project. Designs developed during the residency were showcased in a dedicated exhibition.
“ Style is not a concept related to form. For us, style is a precise attitude to design, an attention to the material, to the harmony of the elements that compose it and to the environment. It is the translation of a vision that has been enriched over the years through the study of the great masters. ”
Arianna Lelli Mami
Arianna Lelli Mami, co-founder of Studiopepe, holds a Design degree from the Faculty of Architecture at the Polytechnic of Milan. Having studied in both Milan and London, ever fascinated by the multifarious ways people inhabit spaces, and taking inspiration from art installations and architecture from the past, Arianna approaches design from a perspective free from rigid rules and predefined frameworks, leading her to create stratified and personality-rich environments. A licensed journalist since 2006, she is also passionate about photography, collages and collecting founded items, which she then re-explores and repurposes as an inspiration for her plastic research. In her design practice, she is engaged in a continuous dialogue with the disciplines that hold her interest: writing, analog photography, collage, ceramic and gouache drawing. In particular, she has been invested in the personal study of artistic ceramic for a long time, this discipline allows her to bridge the gap between her private and professional practice. She personally creates clay study models originating from her freehand research on materials and decoration, a pursuit that gives rise to several studio projects.
Chiara Di Pinto
Chiara Di Pinto, co-founder of Studiopepe, holds a Design degree from the Faculty of Architecture at the Polytechnic of Milan. In 1996, Chiara began collaborating as an interior stylist and journalist for many Italian and international magazines as a contributing design editor. Trained academically in the theory and practice of fine art, she has developed a strong interest in materials, shapes, and colors, a multidisciplinary perspective, and a proclivity for hands-on creation, adopting a distinctive artisanal yet boundless approach in her work. Endowed with an innate love of research, she has recently been delving into astrology as a discipline that studies both time and archetypes, a passion she translates into interactions between design and the expression of symbols found in all cultures. She is dedicated to traveling as a tool of discovery and a means of connecting seemingly distant points. She is convinced that creativity represents the free flow of ideas and intuitions and that music and dance serve as downright redemptive tools.
Alcantara, Agape, Alysi, Alimonti Milano, Archiproducts, Arper, Avart, Baxter, Bloc Studios, Cafezal, cc-tapis, Ceramica Bardelli, Cesar, Coutume Studio,
De Padova, Door La Repubblica, Élitis, Elle Decor, Ethimo, Fendi Casa,
Fritz Hansen, Gallotti&Radice, Hermès, Kadewe, Kvadrat, Rinascente, Luceplan, MAX&Co., Max Mara, Menu, Mohd, Muuto, OKKO Hotels, Petite Friture,
Pitti Immagine, Pretziada, Sancal, Santoni, Spotti Milano, Tacchini Italia,
The Design Museum London, T Magazine, Tod’s, TOOY, Visionnaire, Wall&Decò, Wallpaper, &Tradition, Vogue
Galerie Philia, NY, Mexico City
BOON Gallery, Paris
Matter Gallery, NY