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Hermès, Boutique

Studiopepe was called by the French maison Hermès to rethink the concept and the architectural project for a new boutique devoted to accessories and the new beauty collection.

The Studio concieved an omogeneous cocoon embodying a novel concept of luxury, comfortable and intimate at once, this space is defined by sinuous shapes and earthy tones. Much like an unending ribbon, the curved walls guide visitors through the boutique’s four rooms, conveying timeless elegance and artisanal excellence – core tenets of the brand. Complementing the project is an interactive infinity room where virtual portals display animations conceived by the Studio.

Project Details
Project
Boutique
Client
Hermès
Photo
Andrea Ferrari, Flavia Rossi
Location
Roma
Year
2022
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