Creative Direction
Studiopepe’s creative direction develops the client’s visual identity and translates it into catalogues, site-specific installations, fair booths, and ADV campaigns.
In collaboration with photographers, graphic designers and video makers, the Studio coordinates every aspect of each project, from team management to problem-solving, thus achieving a formal result that interprets the client’s values and vision, trough a strong synergy between Studiopepe and the brand.
The Studio’s distinctive approach, where the unexpected becomes a strength, is the detail that weaves narrative threads, a characteristic recognized internationally.
Salone del Mobile 2025 marked Studiopepe’s debut as the new creative director of Exteta. Arianna Lelli Mami and Chiara Di Pinto, Studiopepe’s founders, unveiled a visionary and immersive environment along with new design pieces, redefining the brand’s exclusivity and timeless aesthetic.
For Fendi Casa, Studiopepe has developed the style concept, conducted location research, and studied the sets for its catalogues and advertisements. This involved an imaginary journey around the world, exploring places symbolic of elegance and focusing on historically significant architectures with strong iconographic value.
Studiopepe has been in charge of the creative direction for the lighting company TOOY since 2021, overseeing tasks ranging from the study of images and graphics for the catalogue, all the way up to the design of the booth at Euroluce 2023, not to mention a product collection, Nastro, which evolves over time with new elements.
For Fendi Casa, Studiopepe has developed the style concept, conducted location research, and studied the sets for its catalogues and advertisements. This involved an imaginary journey around the world, exploring places symbolic of elegance and focusing on historically significant architectures with strong iconographic value.
As Creative Directors for TOOY, Italian lighting brand and editor, in 2021 we worked on their new image and catalogue Interior Tales, conceived as a veritable editorial project.
Archiutopia is the indoor-outdoor jaquard fabric collection Studiopepe designed for the French editor Elitis. The Studio curated the creative direction of the photo shoot and the video, filmed in the unspoiled rocky beaches of southern Sardinia.
Jov started a new era with the creative direction of Studiopepe. The Studio designed new communication tools, created a new logo, and started to rethink and re-organise its carpet collections.
The collaboration between Alcantara and Studiopepe begins with the art direction of their unique catalogue, which aims to showcase the various uses of this material known for its highly performance-oriented characteristics. From public spaces to retail to interior design, a story is born from each category and is told through iconic images.
For Fendi Casa, Studiopepe has developed the style concept, conducted location research, and studied the sets for its catalogues and advertisements. This involved an imaginary journey around the world, exploring places symbolic of elegance and focusing on historically significant architectures with strong iconographic value.
For Agape, Studiopepe has been developing a rigorous yet multifaceted language over the years that has been interpreting the various collections by placing them in both historical and contemporary locations.
Since 2007, Studiopepe, featured in a T Magazine cover story, has become a global benchmark in creative direction for editorial shoots, catalogs, and ad campaigns. This led to the establishment of the Creative & Image Consultancy division, focusing on Brand Design, Window Design, and Interior Design for showrooms and events in collaboration with global brands.
Since 2007, Studiopepe, featured in a T Magazine cover story, has become a global benchmark in creative direction for editorial shoots, catalogs, and ad campaigns. This led to the establishment of the Creative & Image Consultancy division, focusing on Brand Design, Window Design, and Interior Design for showrooms and events in collaboration with global brands.
Studiopepe’s visual research explores the language of video as a powerful and imaginative medium to narrate its projects and those of its clients. Moving through the realms of video art, digital modelling, photography, and archive finds, the studio has developed a unique and original voice in close collaboration with the creative duo Variante Artistica.
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