Jov, Landshapes Collection
Jov started a new era with the creative direction of Studiopepe. The Studio designed new communication tools, created a new logo, and started to rethink and re-organise its carpet collections.
Through organic consultancy on the brand and on the collections, Studiopepe creates a narrative linked to the values of craftsmanship and sustainability. Gilles Vandenbussche, owner and founder of the Belgian family company JOV, creates since 2001 high-end, unique rugs handmade in Europe, where a special play of natural materials, colour and shape results in out-standing designs. The rug company combines modern techniques with traditional knowledge and excellent craftmanship.
As a gentle nod towards the latin “inspirare”, meaning “breathe or blow into”, Studiopepe brought a new wave of inspiration.