Archiutopia is the indoor-outdoor jaquard fabric collection Studiopepe designed for the French editor Elitis.
The Studio curated the creative direction of the photo shoot and the video, filmed in the unspoiled rocky beaches of southern Sardinia.
Read more +
The main inspiration behind this project was the utopic architecture and the radical movements of the 70s that aimed to change the world and spread a new utopic vision of living. A three-dimensional weaving was used to enhance tactility and softness. All fabrics are meant for an outdoor used but they are suitable for contract andindoor as well. Each fabric is named after a city from Italo Calvino’s book Invisible Cities. They offer a meditation on the nature of human experience and on an imaginary architecture.