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Fritz Hansen, Flagship store

When the storied Danish brand, Fritz Hansen, decided to renovate its showroom in Milan, Studiopepe devised a distinctive approach to designing the wall surfaces, aiming for a more impressive effect while staying true to the brand’s characteristic purity of design.

The Studio envisioned a single plywood wall that would span all three floors of the showroom and feature a geometric motif inspired by the historic patterns of Arne Jacobsen, reinterpreted in a palette of cool color tones. The capsule room, designed to house special projects, was entirely coated in acid yellow, undergoing a metamorphosis that turned the space into a landmark that engages the viewer even from the building’s exterior.

The once-white walls were painted a dark teal, creating a more intimate and “furnished” atmosphere.

Project Details
Project
Flagship store
Client
Fritz Hansen
Photo
Andrea Ferrari
Location
Milano
Year
2012
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