Jaspal, Central World Flagship Store
Jaspal flagship store in Bangkok with a concept signed by Studiopepe.
The open layout of the store is defined by full-height metal tubes trimmed with brass details and woven straw frames. These elements converge to form a circular carousel at the entrance, serving as a striking display for garments and accessories.
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The repetition of vertical lines is counterbalanced by the soft curves of the furnishings, while rough materials are juxtaposed with glossy and lacquered surfaces. It also incorporates contrasting materials, including concrete and raw wood, as well as natural fibers like rattan, wood, and handmade ceramics. The space emanates a sophisticated atmosphere, characterized by an overarching color palette centered around the neutral tones of dust/powder, nude, terracotta, and celadon green. These elements embellish the iconic columns at the entrance – a tribute to local traditional craftsmanship reinterpreted with a contemporary twist.
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