Tooy, Catalogues and Art Direction
As Creative Directors for TOOY, Italian lighting brand and editor, in 2021 we worked on their new image and catalogue Interior Tales, conceived as a veritable editorial project.
Leafing through its pages you will discover TOOY universe by reading the mysterious narration by Elena Ravera and admiring the meaningful pictures by Silvia Rivoltella. To enclose words and images, the graphic project by Atto that with taste and attention to details has taken care of the printing, the selection of paper and typefaces, managing to transpose with consistency and sophistication the brand new style even within the new website. Atto is a visual design and communication studio based in Milano.
This new collaboration also unveils the Nastro Collection designed by the Studio, a family of ceiling, wall, floor and table lamps. Nastro takes its inspiration from an in-depth discovery of the moment when materials meet (or join) together, making contrast between pureness of metals, the instant moment of union.
The lamps perform their practical function in a silent and poetic way defining the space. To combine a flexible and supple element like a ribbon with a more stable and fixed element like a precious weight, and declined in a new palette of materials and colours.
For the design of Post Meridiem – TOOY stand at Euroluce 2023, Studiopepe has developed an ephemeral architecture with enveloping forms, inspired by the path that light draws on the surfaces it encounters during the course of the day. This design emphasizes the close connection that exists between the concept of time and that of light. Inspired by the path that light draws on the surfaces it encounters during the course of the day. This design emphasizes the close connection that exists between the concept of time and that of light.
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