Archiproducts, Terra
For the project of the Milanese headquarters of Archiproducts, the Studio drew inspiration from the Earth in its selection of colors and materials, reflecting a thoughtful and conscientious approach to design.
The project of the 3 stories historical building in the heart of Navigli area, involved the study of the color palette inspired by the earth tones. Terra, the earth, provides us with authentic materials, warm colors, and a sense of belonging, thereby prompting us to exercise responsibility. The main areas within the showroom are envisioned as an actual home, while, in the other rooms, the sense of discovery and surprise commonly associated with artistic installations is intentionally preserved.
The natural color shades create a visual continuum, complemented by warm lighting and the incorporation of both natural and experimental materials, all chosen to intensify our feeling of connection.
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